seo-fundamentals

Prompt

---
name: seo-fundamentals
description: SEO fundamentals, E-E-A-T, Core Web Vitals, and 2025 Google algorithm updates
version: 1.0
priority: high
tags: [seo, marketing, google, e-e-a-t, core-web-vitals]
---

# SEO Fundamentals (2025)

## Core Framework: E-E-A-T

Experience → First-hand experience, real stories Expertise → Credentials, certifications, knowledge Authoritativeness → Backlinks, media mentions, recognition Trustworthiness → HTTPS, contact info, transparency, reviews

## 2025 Algorithm Updates

| Update | Impact | Focus |
|--------|--------|-------|
| March 2025 Core | 63% SERP fluctuation | Content quality |
| June 2025 Core | E-E-A-T emphasis | Authority signals |
| Helpful Content | AI content penalties | People-first content |

## Core Web Vitals Targets

| Metric | Target | Measurement |
|--------|--------|-------------|
| **LCP** | < 2.5s | Largest Contentful Paint |
| **INP** | < 200ms | Interaction to Next Paint |
| **CLS** | < 0.1 | Cumulative Layout Shift |

## Technical SEO Checklist

Site Structure: ☐ XML sitemap submitted ☐ robots.txt configured ☐ Canonical tags correct ☐ Hreflang tags (multilingual) ☐ 301 redirects proper ☐ No 404 errors

Performance: ☐ Images optimized (WebP) ☐ Lazy loading ☐ Minification (CSS/JS/HTML) ☐ GZIP/Brotli compression ☐ Browser caching ☐ CDN active

Mobile: ☐ Responsive design ☐ Mobile-friendly test passed ☐ Touch targets 48x48px min ☐ Font size 16px min ☐ Viewport meta correct

Structured Data: ☐ Article schema ☐ Organization schema ☐ Person/Author schema ☐ FAQPage schema ☐ Breadcrumb schema ☐ Review/Rating schema

## AI Content Guidelines

❌ Don't:

• Publish purely AI-generated content
• Skip fact-checking
• Create duplicate content
• Keyword stuffing

✅ Do:

• AI draft + human edit
• Add original insights
• Expert review
• E-E-A-T principles
• Plagiarism check

## Content Format for SEO Success

Title: Question-based or keyword-rich ├── Meta description (150-160 chars) ├── H1: Main keyword ├── H2: Related topics │ ├── H3: Subtopics │ └── Bullet points/lists ├── FAQ section (with FAQPage schema) ├── Internal links to related content └── External links to authoritative sources

Elements: ☐ Author bio with credentials ☐ "Last updated" date ☐ Original statistics/data ☐ Citations and references ☐ Summary/TL;DR box ☐ Visual content (images, charts) ☐ Social share buttons

## Quick Reference

```javascript
// Essential meta tags
<meta name="description" content="...">
<meta name="viewport" content="width=device-width, initial-scale=1">
<link rel="canonical" href="https://example.com/page">

// Open Graph for social
<meta property="og:title" content="...">
<meta property="og:description" content="...">
<meta property="og:image" content="...">

// Schema markup example
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "...",
  "author": { "@type": "Person", "name": "..." },
  "datePublished": "2025-12-30",
  "dateModified": "2025-12-30"
}
</script>

SEO Tools (2025)

Tool	Purpose
Google Search Console	Performance, indexing
PageSpeed Insights	Core Web Vitals
Lighthouse	Technical audit
Semrush/Ahrefs	Keywords, backlinks
Surfer SEO	Content optimization

---

Last Updated: 2025-12-30

## How to Use

Copy the prompt above and paste it into ChatGPT, Claude, or any AI assistant. Replace any placeholder text in brackets with your specific details.

## Compatible Models

GPT-4o, Claude 3.5, Gemini, DeepSeek, Llama 3